Doritos: The Last Thing You’d Expect To Be Stereotyped

No comments

By Grace Fields, Online Editor-in-Chief

Ladies, the year is 2018. We’ve come a long way to get to where we are now. We can vote, we can work, we can become leaders, and we’ve earned more rights than what we had a hundred years ago. However, we have a few problems that you would think a man from the early 1900s could’ve came up with. The current issue on the table? Lady-Friendly Doritos.


On Jan. 31 of this year, PepsiCo chief executive Indra Nooyi told Freakonomics that Doritos is developing a chip for women. Nooyi comments, “As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag, they pour the little broken pieces into their mouth because they don’t want to lose that taste of the flavor. … Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public.” This chip, designed for women, is described as having a “low-crunch, the full taste profile, not having so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse.”

I don’t know about the other ladies out there, but I for one am enraged by this Doritos nonsense. The way Nooyi described how “guys eat their chips” is exactly the way I love eating my own. Most of the women in my life also eat their chips like that!

Nooyi then continues to make matters worse by adding, “It’s not a male and female as much as ‘are there snacks for women that can be designed and packaged differently?’”

But – it is a male and female thing, Nooyi. You literally asked how snacks for women could be designed. Not only does it make me mad how incredibly sexist and stereotypical these statements are, it makes me even more furious at the fact that this is all being said by a woman. Yes, you read that correctly, Indra Nooyi is indeed a woman. So it’s not only men who remain sexist in this day and age, we’ve stooped so low to the point where even women leaders follow this agenda that women are weak in strength and in mind. When did we become so dainty that we can’t even crunch a chip?

The way people continue to stereotype women are why you still see us out on the streets protesting towards women’s rights. If ideas like these continue to form then what’s next?

Perhaps someone will invent lady-friendly water, an empty water bottle containing the idea of water because women are so afraid of either gulping it or spilling water all over themselves, or maybe even lady-friendly cars, when you beep the horn it’s a quiet suggestion asking, “could you please maybe move out of the way,” because our society wants women to be silent as much as possible.

What do you think about Lady-Friendly Doritos? Click on the survey link below and give us your opinions on the subject.